Today is the first day of Spring (astronomically speaking) despite what the weather may look like. At 10.28am on Monday 20/3/17, it is the Vernal Equinox and that has long been associated with the start of Spring. It’s getting a little warmer, a little lighter in the mornings and the daffodils are out. It makes us all feel that little bit better and more productive.
Associated with the season is spring cleaning! The origin of the tradition is not clear although it may be associated with preparing for the Jewish Passover or the Christian Orthodox churches observing the Julian calendar getting ready for the new year which starts on the 1st of April. The more prosaic explanation is that for Europe and North America this is the time when it’s warm enough to open the windows and air the house after the winter but that insects are not yet active enough to be a problem.
Spring cleaning is all about clearing out what has collected in the house over the winter months. Your business has accumulated practices, thought processes and assumptions that may be out of date and holding you back. Now is as good a time as any to have a spring clean.
If we look at assumptions, all businesses are built on assumptions. You assume who your target market is and what is their motivation to purchase. You assume the price level that keeps you competitive and the cross-sells and upsells that are successful. You assume you know the best way to communicate with existing customers and how often they want to hear from you. You may have some research, figures and data to support these but they may be out of date.
Consider the following quote
"Begin challenging your own assumptions. Your assumptions are your windows on the world. Scrub them off every once in while, or the light won't come in."
As one example, dig into your target market and ask yourself; are my current products aligned with the wants of the target market? Does my product solve a problem that is a major issue for this group? Who are the best of my current clients? Can we get more like these? Are there ways of improving our marketing messages? Are there other ways of communicating with them?
We can see a business plan or a strategy that served us well as a one-time deal that once done and shown to work we no longer have to worry about it. The truth is your market and business environment is changing.
Time to spring clean your assumptions.
As a starting point for spring cleaning your business take a look at this free resource: 6 Challenges to Boost your Business.
Each of the challenges does just that, challenges an area of business which has a huge impact on your growth and development.